Mission Christmas is back for 2017!
The largest annual Christmas toy appeal in the UK, Mission Christmas is run by Cash for Kids and supported by Bauer Radio’s regional stations.
In 2016 the appeal generated upwards of £15.5 million in gifts and donations which were distributed to more than 360,000 disadvantaged kids across the UK.
With 1 in 4 children across the UK living in poverty this December, for many families Christmas is simply a luxury they can’t afford. This year’s Mission Christmas aims to beat last year’s fundraising total and help make sure it can help as many children as possible.
Those listeners who don’t have time to shop can text MISSION to 70808 to make a £5* donation to the appeal.
Cash for Kids works with thousands of grass-root organisations across the UK who support disadvantaged children (0 – 18 years). Mission Christmas works closely with social workers, head teachers and the emergency services who will nominate families in crisis to be supported by the appeal.
In advance of the launch (and throughout the campaign) organisations nominate the children they support, highlighting their age, gender and any special needs. Cash for Kids therefore knows how many children Mission Christmas is hoping to support and what age groups may be struggling for gifts throughout the appeal.